Like those of you my vintage (38 years old), I grew up watching the comics we loved as kids become block buster movies.
From the original Superman with Christopher Reid, to the first ever X-Men movie, these have been one of my favourite entertainment past times for years.
Even now I have booked Gold Class tickets ready for the launch of LOGAN – The Wolverine.
These movies have been an escape for me, thrilling and breath taking, a triumph for good over evil.
But over the school holidays, re-watching many of these movies with my kids, I have started to become a little more interested in the evil villains, than I am the perpetual good guys.
I realised that there are several qualities in the villains that I actually admire.
And I am not just talking about having really cool evil lairs.
The super villain power that I really admire is – TENACITY.
These crazy bastards just don’t give up.
They keep coming back.
Time after time.
Movie franchise after movie franchise.
They get beaten to a pulp by Batman, or literally beaten into the ground by Superman.
Their entire base of operation is ripped apart by Wolverine’s claws or Cyclops lasers, get they always get back up and try again.
Take it like a knock on the chin and keep coming.
These villains have serious tenacity.
Tenacity is defined as ‘the quality or fact of being very determined; determination.’
It is persistence, perseverance, doggedness, single-mindedness, strength of will, firmness of purpose, tirelessness, resoluteness, resolve, staunchness, constancy, staying power, relentlessness.
Frankly, I would love to see more of it in business.
Too often I hear of people giving up too soon or saying ‘I tried that once and it didn’t work’.
And I get it.
No one wants to be told ‘No’
We get a knock back from a client, or our business idea doesn’t take off, nothing goes as well as planned and we feel like giving up.
It’s hard, a punch in the face, kick to the guts.
But what would happen if you channeled your inner Joker, Lex Luther or Magneto and you kept on keeping on.
You don’t give up on the first knock back, or indeed the fiftieth either.
Call a client, get a No.
Maybe it means, not right know.
Launch a new product, no one buys it.
Maybe you need to look at your marketing and try a different approach.
You don’t need to go to extremes of illegal acts and delusions of world domination.
But maybe a little tenacity, staunchness and persistence to stay in the game, is all that is between you and what you want to achieve in your business.
And an evil lair, you should always want an evil lair.
Eve John is a multi-awarded business owner, speaker, #1 bestselling author and marketing strategist specialising in service based businesses. She is the creator of the awarded Fully Booked Tradies Quote Conversion System and StatusFaction System and has been called Australia’s leading tradie marketer with her second book HI VIZ BIZ hitting #1 on the best sellers list on Amazon Australia. Eve has spoken live on stage in front of crowds ranging from 20 to 1,000. She has shared the stage with some of Australians best speakers and leading world experts. Her clients have included Swisse, Commonwealth Bank and Fitness First among many others.