Ahh, the day before a public holiday.
The limited times of the year that you hear from about 90% of your suppliers, when they are not trying to sell you something.
I am sure that like me the only time that you hear from businesses is when they have a special that they think you might be interested is in or around a public holiday.
We get the token Christmas card, printed, with a label on the envelope, wanting to wish us a ‘Very Happy Holidays’ and remind us of the dates that the supplier will be closed over Christmas.
Or an Easter themed email highlighting their sales over the LONNNNGGG Weekend.
Sadly this is the extent of many businesses marketing campaigns.
Yes, it is a time of merriment and I might sound like the Grinch but where were these wishes of well, throughout the year?
How often have you heard from them throughout the year?
And it is very common, not just for existing customers but for potential new ones too.
It might surprise you to know that 50% of your competitors have given up on the sale after one contact with a customer.
Or that 65% of your competitors have given up after a second contact with the customer.
Astonishingly, 89.8% of them have given up after the forth contact with the customer.
Yes, nearly 90% of your competitors have given up on a customer after four contacts.
And this makes me happier than a fat kid who found her parents egg stash the day before the Easter Bunny is supposed to arrive!
Businesses that have automated follow up systems, are the ones leaving their competition in the dust.
Working with my clients, I created a follow up system that includes a combination of emails, text messages, posted letters, phone calls, postcards and other forms of contact.
It is not as hard as it sounds.
Like a magic little elf, I can do this for you.
95% of the work is done for you, all you need to do is cut, past, address or call and follow with a script.
Nothing is left to chance.
Marketing your business can be simple, so easy in fact a first year apprentice could do it, as long as they have the right tools.
To see what tools your business needs, see if you qualify for a FREE Profit Pipeline Audit. In this session I’ll give you at least 4 marketing secrets that’ll BOOST the responses of your customers to your quotes!
• The easiest types of follow ups you automatically implement into your business
• The 5 things to do to get your quotes at the top of the pile
• How to double or triple the responses you get from your quote
• Why quotes you hand out should ask for a response and how to quickly build a relationship with your potential customers so they want to buy from you.
to see if you qualify but spots are limited.
Oh, and enjoy the Easter break.