marketing for tradies, tradie marketing

Offline Marketing – Have you Forgotten To Plan It?

With the rise in popularity of internet, online marketing tips and strategies are everywhere.

Courses on how to build your websites, the do’s and don’t’s of SEO, where to list to boost you Google ranking the list is endless.

And online marketing is one of the strategies that you should have in your marketing arsenal.
But it should not be the only one.

Many proven offline methods are simply forgotten when marketing campaigns are planned.
Building your presence through tried and tested offline methods is also going to help you to boost your bank balance, with a distinct value that shouldn’t be forgotten.

Often forgotten methods include:
1. Signage at your venue
2. Turning your vehicle into a moving billboard
3. Community or sports sponsorship
4. Donate gift certificates or products as prizes for a local fundraiser
5. Special offers to groups
6. Trade shows
7. Writing articles for the local paper
8. Newsletters
9. Hosting events
10. Printed brochures
11. Local paper ads
12. Client newsletters
13. Networking
14. Entering awards
15. Speaking at events

Remember, you don’t have to adopt all of these offline marketing strategies. Just try one. Enter for an industry award. Who knows what could happen.

About the Author Eve

Eve John is a multi-awarded business owner, speaker, #1 bestselling author and marketing strategist specialising in service based businesses. She is the creator of the awarded Fully Booked Tradies Quote Conversion System and StatusFaction System and has been called Australia’s leading tradie marketer with her second book HI VIZ BIZ hitting #1 on the best sellers list on Amazon Australia. Eve has spoken live on stage in front of crowds ranging from 20 to 1,000. She has shared the stage with some of Australians best speakers and leading world experts. Her clients have included Swisse, Commonwealth Bank and Fitness First among many others.