Did you know that the average company with 100 employees has a marketing team of 11 people?
So these companies would spend roughly 11% of their human resources on marketing of the business.
Say you work 40 hours a week (I know, you probably do more) and you spent an hour a weekday on your marketing then that’s roughly 12.5% of your time.
But I know most tradesmen don’t spend anytime actively marketing until they run out of work.
Known as the feast and famine cycle.
Many clients come to me and don’t have any time set aside to do the marketing for their business.
And that is normal for small business owners.
They are too busy doing, the work and being all things to all people. From receptionist, teacher, counsellor to stock controller and financial advisor.
Sound about right?
Marketing and sales are a key component to your success.
Nothing takes place without a sale, an exchange of value.
And you can’t sell a secret. If they don’t know you exist, how can they hire you?
The good news is you don’t need a huge marketing team to succeed.
It’s not the size of the marketing department, it’s how effective it is.
Most of these bigger companies make their marketing worthwhile, effective and systemised.
And you can too.
Something that is paint-by-numbers.
So simple even a first year apprentice can do it!
With 90% of the work done-for-you all you need to be able to do are: copy and paste an email, take a USB stick to Officeworks or address an envelope.
See if you qualify to have this system built out for you by booking a Profit Pipeline Audit, to see how to fill the gap in your quotes to sales method.
Eve John is a multi-awarded business owner, speaker, #1 bestselling author and marketing strategist specialising in service based businesses. She is the creator of the awarded Fully Booked Tradies Quote Conversion System and StatusFaction System and has been called Australia’s leading tradie marketer with her second book HI VIZ BIZ hitting #1 on the best sellers list on Amazon Australia. Eve has spoken live on stage in front of crowds ranging from 20 to 1,000. She has shared the stage with some of Australians best speakers and leading world experts. Her clients have included Swisse, Commonwealth Bank and Fitness First among many others.