If you live in Melbourne you have to be prepared for any type of weather.
Take today, 38 degrees, not a cloud in the sky.
Tomorrow, 17 degrees and rain all day.
I had to get out of the house early today to beat the heat.
I wasn’t going anywhere special, just to buy my son another school jumper as it is only going to be 15 on Thursday with rain and storms.
Standard Melbourne week.
Growing up with weather like this teaches you to be prepared.
My car is full of umbrellas, gumboots, towels, sunscreen and hats, both winter and summer versions.
And being prepared is just as necessary for business as it is for Melbourne weather.
So many business owners come to me to get their marketing done when they are in a drought, they have no customers left.
When business is busy, the money is pouring in with the phone continues to ring, no one is worried about going out and getting new customers or planning the next marketing campaign.
But like the weather it can be unpredictable.
Me, ’m not one for taking a risk.
I (and my smart clients too) don’t want to leave it up to chance, we like to control our financial forecast.
Too often when the work runs out everyone is looking to me to make it rain for them.
Whilst I can be more consistent than Mother Nature, it is up to you to be prepared.
And like us Melbournian’s with a car load of all-weather-gear, you can be prepared to always get your phone running hot, no matter what business you are in or what time of year it is.
Having a marketing system that you can turn on and off, predictable, reliable, so systematised a 1st year apprentice could do it and that delivers you a steady flow of profit, allows for constant sunshine rather than a scorched and barren bank account.
Don’t rely on the current temperature to predict your success.
Click on the Learn More button to get yourself a proven and awarded system so you can control your financial forecasts.
Eve John is a multi-awarded business owner, speaker, #1 bestselling author and marketing strategist specialising in service based businesses. She is the creator of the awarded Fully Booked Tradies Quote Conversion System and StatusFaction System and has been called Australia’s leading tradie marketer with her second book HI VIZ BIZ hitting #1 on the best sellers list on Amazon Australia. Eve has spoken live on stage in front of crowds ranging from 20 to 1,000. She has shared the stage with some of Australians best speakers and leading world experts. Her clients have included Swisse, Commonwealth Bank and Fitness First among many others.