Firstly, I’m clearly not an account so this is certainly not financial advice.
But, I got to thinking the other day, about the importance of really having to know what your clients are into, what they are talking about and how you can capture their interest using current events and popular topics.
Amongst other things the best way for me, is to read what they read and watch what they watch.
For example, when I am research for my clients in the plumbing industry I’m buy up big on all the home, bathroom, kitchen magazines, I check out forums where people ask questions and I see what is selling in the industry.
Now, I can truthfully say I buy Penthouse Men’s magazines for the articles and advertisement because I write and research content for my ‘men’s market’ focused clients.
All of these I collect receipts for and claim as a business expense.
So, now I am adding ‘going to the movies’ in as part of my research.
We love going to the movies.
It is part of our culture.
You can learn a lot about communicating in the best way to your clients using the language, phrases and topics that people are current.
So the my question is, can you list the top 5 blogs your clients read, the top 5 sites they visit and the top 5 magazines they read?
If not, better do some research.
P.S Anyone wants to come and see ‘Bloodfather’ with me?
Eve John is a multi-awarded business owner, speaker, #1 bestselling author and marketing strategist specialising in service based businesses. She is the creator of the awarded Fully Booked Tradies Quote Conversion System and StatusFaction System and has been called Australia’s leading tradie marketer with her second book HI VIZ BIZ hitting #1 on the best sellers list on Amazon Australia. Eve has spoken live on stage in front of crowds ranging from 20 to 1,000. She has shared the stage with some of Australians best speakers and leading world experts. Her clients have included Swisse, Commonwealth Bank and Fitness First among many others.