When you are actually talking to potential clients it’s really great to be able to talk about the benefits of your work but is a lot easier if you’ve got other people doing the talking and selling for you.
For many businesses, 20 to 50% of their work comes in from referrals from others so having testimonials is a really powerful thing that you can have within your marketing.
But I know that a lot of people find it really uncomfortable to ask somebody for a testimonial.
So I’m giving you my three top tips to make it less awkward and uncomfortable for you
- Make it easy for them to say yes. Set things up so that you do all the work rather than just asking somebody for a testimonials and leaving them to their own devices. Either a pre-write paragraph that they can change or use a template. It means that people can fill in the blanks and they are done.
- Use the request as a complement. Rather than just saying ‘Hey, can you give me a testimonial?’ tell the client that you ‘Really enjoy working with you, you made my life a lot easier as you know the design. It would be really brilliant to get more clients like you. I was wondering if you could give me a testimonial?’ What you are doing is complementing the client whilst actually asking them to do your bit of a favour. Then you simply give them the template and that they can fill it in. Again making them easier for them to say yes.
- Use the compliments they already gave you. It is really effectively when you chatting with somebody and they give you a complement to just to note it down or remember that complement. Later, once the projects finished you can say to them ‘You happened to mention that you really thought that < insert particular thing> is really great. I was wondering if I could use that as part of a testimonials for my business.
Once you have the testimonials you can use them throughout your marketing!