About

Eve John is a tradies wife and mum of two kids, who has a passion for helping trade businesses grow through highly effective but simple to implement, marketing and sales systems.

Whilst launching a range of trade products, now available world-wide, she spoke to hundreds of Australian tradies about their business and what problems they face.

Eve has been able to solve the biggest issue many trade business owners face, converting quotes and has successfully helped to grow her clients businesses.

Her signature system is:

Fully Booked Tradie, Turns your quotes into paying customers

is helping Australian Tradies make more money in their business.

Unlike some marketers, who want you to spend all of your time online, making social media memes and having to learn about Google and other technologies, Eve creates a marketing and sales system that requires only minimal effort, as 90% of the work is already done.

She believes that if you have the right systems in place, follow an easy plan and are focused on your customers,

there is no reason that you can’t grow your business no matter what trade or the location you are in.

Eve has contributed too many magazines including, The Tradie, Plumbing Connection and Iron Man and herself and her businesses have been featured in The Sydney Morning Herald, Start Up Smart, Cosmopolitan and Woman’s Day.

Over the past four years, Eve and her businesses have received the honour of being:

• A winner of Start Up Smart Hero Award Winner
• Launching her book straight to the coveted #1 Best Selling position
• Ranked in the Top 100 Cool Companies in Australia
• Nominate twice for the Telstra Business Woman of The Year
• Named the Individual Volunteer of the Year in her electorate
• A finalist in the Motivating Mums Brilliant Biz Mum
• Dubbed ‘a true entrepreneur’ by woman.com.au
• Featured by many of Australia’s leading magazines
• A featured speaker in front of thousands on Australia’s biggest stages

Get in touch and find out how you can implement Fully Booked Tradie, Turns your quotes into paying customers

Call now on 03 9887 1067 or via email you@evejohn.com.au

A personal note from Eve…

I was first introduced to the art of marketing and copywriting when I launched a business 5 years ago.
My husband had invented a plumbing tool that we wanted to get on the market in all the large hardware stores.

I needed to know how the hell I was going to get my product in front of clients, without having the luxury of a big budget to throw at advertising to ‘gain brand exposure’ as the sales lady at the magazine that I had enquired about said.

I needed to figure out how to get into the heads of my clients, who were male, how to speak their language and how to communicate with them. You see my product was a plumbing tool that my husband had invented when he was laid up in hospital with a broken back for 6 months. He was a plumber and come up with this world first invention, it really was the saving grace that stopped him from going insane, staring at the ceiling in traction.

But the huge, well massive problem was that

1) it competed with a product that you get for free,

2) we had thrown all the cash we had getting it into production. We had no money left to ‘invest’ on the business.

I’ll be real honest with you. When I first started out, one of the most difficult things that I had to overcome was having to get used to selling with words on paper or on screen.

With little to invest, I had to start from nothing, with nothing.

In truth, at times I felt like giving up.

But I couldn’t, not for me, not for my family.

We had everything invested in our success.

I could see it worked for other people, but I could never seem to make any progress – or notice any results! One thing I knew for sure was this… I was sick of…

• competitors out marketing me with their endless budgets
• notstanding out online
• chasing money all the time
• and chasing new business

Have you ever felt like that too?

For me, my frustrations had grown to the point where I’d do WHATEVER I could to start being successful… and fast!

But I knew:

“Formal education will make you a living; self-education will make you a fortune.” – Jim Rohn

I studied under some of Australia leading marketers, copywriters, publicity experts whose  businesses were turning over millions of dollars, creating and promoting for their clients  who in turn were selling hundreds of millions of dollars.

I started to implement everything that I was learning.

I was copying out some of the worlds most famous sales letters by hand.

Yep, by hand as that is the best way for me to retain information that I use everyday.

I was creating a massive pile of ads, headlines, and social media posts that had made me  want to buy, reworking them and using them myself.

I spent more on my education that most people spend on their new family four wheel  drives!

I was getting more and more orders every day.

And then finally one day,

BAM! we were contacted by huge distributors that wanted to take our product nationally.

It launched our business into the word stage, now we are global.

And Now I Get Ask, How Can I Learn To Make My Business Super Lucrative?

I use my skills and knowledge to help tradies win more jobs, get more clients and make more money.